Our Inbound Marketing services include all of the services listed below. We take each new customer on a case-by-case basis to detemine where their low-hanging fruit is to enable the best ROI in the quickest amount of time. Then we record and report results to determine what’s working the best and what is next on the list. The result is a lean, mean, lead generation machine!
Inbound Marketing Strategy
After coming on board with Touchpoint, you’ll work with a team of marketers, which includes a project manager, search engine optimization specialist, content writer, social media manager, and web designer, among others. They’ll devise a month-to-month, priority-based inbound marketing strategy that will lay the groundwork for your future success, and generate quality leads once the foundation is set.
SEO & Keyword Research
We’ll perform extensive research to identify all of your ideal customers and make sure you’re not losing out on valuable traffic. We’ll then tailor your metadata to target the most qualified searches and ensure your website generates top-notch organic leads.
Our content team will help attract your most coveted visitors through content that is both educational and engaging. They’ll work with you to draft a list of relevant topics, and from there, they take the wheel. We have the manpower to create on-site copy, long-form content, videos, infographics, and more. In addition, we can provide tips and tools to help you take your content marketing to the next level on your own.
Over time, our data will help us segment your contact list into different lists based on everyday challenges and interests. This allows you to send targeted, personalized emails that nurture leads and delight customers.
Social Media Marketing
We’ll help you keep a close eye on where your prospects are hanging out online, and listen in on what they’re saying to help you better accommodate their needs. Our social media and reputation management strategies will determine when and where to promote your content and engage with your fans and followers.
User Experience & Inbound Lead Generation
By understanding your buyer personas, or ideal visitors, you’ll be able to create the best user experience to generate leads. We’ll write targeted on-page content that tells visitors exactly why they’re on your website, providing answers to their questions (or search queries) and directing them toward a desired goal – such as filling out a contact form, requesting a consultation, or downloading a piece of premium content.
Website Design & Development
We’re not going to cut corners during the design and development phase. Let’s work together to draft the blueprint for success. We’ll help you create a website you’re not only proud of, but one that’s going to drive visitors and convert those visitors into paying customers.
Communication is everything. We won’t leave you in the dark at any point of your inbound marketing strategy or campaign. We’ll update you when work is completed so that you understand what’s being done each step of the way. Our reports will outline any activities executed during a given timeframe and key performance indicators for marketing (website traffic, conversions, etc.).