As close to reading minds as you can get!
Email tracking is one of the most important parts of any email marketing effort. Your newsletter or marketing message has been carefully built and broadcast to your list; now is when the fun starts! Touchpoint’s email tracking feature tracks who read your message, how many times, who forwarded it to friends, who clicked on your links, and which emails bounced and why.
Email tracking gives your marketing or your sales group the ability to narrow your list to hot prospects or interested parties. Then they have the ability to download the hot prospects to work with them in house via telephone or direct mail. This is referred to as multi-channel marketing and it is the most effective type of marketing there is.
No email marketing solution would be complete without great online email tracking. Contact us to learn more about Touchpoint’s email tracking capabilities and email strategies.