Make it personal and they will come.
Targeted email invitations that are personalized are extemely effective at cutting through the clutter of everyday email. Graphics which display your event’s concept or branding will immediately get attention and gain interest.
Adding links to more information will allow you to see who is showing more interest. You can even add links for recipients to accept your invitation, or have landing pages built for registration online.
If you are charging admission for your event, start with a lower price and provide a deadline for the price to increase. Raise the price slowly and charge the highest price at the door. Send 2-3 emails before price increases and people will register more quickly.
Touchpoint Energized Communications email marketing solutions are a great tool to fill your seats- with seats!