Free samples! Fresh, juicy free samples!
That’s the simplest description of content marketing. The successful content marketer provides bite-size bits of enticing content, luring readers to stick around, take tasty nibbles and, finally, buy a big box full of the marketer’s product.
In order to be an effective content marketer, you have to create a stream of great, original content that people love. Content marketing isn’t a one-shot approach or a sales pitch – it’s a leisurely, enjoyable process. Over time, the goal is to build great long-term relationships that lead to sales.
Content marketing builds goodwill and search rankings, too – search engines love fresh, original content that shows thought leadership. A good content marketing strategy includes building up your website’s blog, making helpful comments on industry forums, posting videos on YouTube, and much more.
Here are some examples of juicy ways to connect with your client base:
- White papers
- Video series
- Websites or microsites
- Online newsletters
- Custom magazines
Don’t be preachy or oversell your product – in lots of cases, you shouldn’t even mention it. Instead, provide relevant, valuable, interesting information that keeps your readers wondering what’s next. Share industry news and tips. Suggest solutions to common problems. Tell entertaining stories. Give your prospects lots of reasons to keep reading – and, ultimately, to buy your product.
A savvy content marketing strategy can make huge differences for your business. Before you know it, you’ll find yourself converting leads to customers and customers into repeat buyers. If you want to get started with a great content marketing strategy today, contact us today.
Learn more about our content creation services. We specialize in content that brings customers to you.