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Marketing Tips Blog

What’s the PURPOSE of Your Content?

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As a content creator, it helps to have a distinct goal or series of goals that will help drive your online presence.  Here are some ways in which you can help drive your content, including an overview of developing your content for your customer’s life cycle, creating content that acquires customers, creating content that converts [...]

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Get Your Content Read and Repeated

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GET YOUR CONTENT READ AND REPEATED Once upon a time, it was enough for a business to have a static web page with useful information about the company’s services.  These days, however, it is important to invest resources in content tools such as blogs, social media, video technology and more. What follows are some practical [...]

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Content Development and Social Media: Four Easy Tips to Help You Create Great Content

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In the rapid-paced and ever-evolving digital landscape, it’s important for every business to have a well-structured and effective content development and social media strategy. With social media, the primary goal is to continuously develop fresh, original content that readers will find interesting and will want to share.  High-quality, relevant content should always be at the [...]

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Inbound Marketing: The Butterfly Strategy

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What’s the best way to catch a butterfly? You could go out in a field with a net, run wildly after a lot of prospects, and hope that you’ll be able to chase one of them down. (This strategy is just like traditional outbound marketing – make lots of cold calls, advertise obsessively in print [...]

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What is marketing automation?

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We hear the term all the time, but what is marketing automation? In short, marketing automation refers to the process of capturing leads that come to your website or one of your landing pages, and then sending them marketing information through an automated CRM or email marketing system. Essentially, nurturing leads and prospects through an [...]

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What Is Content Marketing?

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Free samples! Fresh, juicy free samples! That’s the simplest description of content marketing. The successful content marketer provides bite-size bits of enticing content, luring readers to stick around, take tasty nibbles and, finally, buy a big box full of the marketer’s product. In order to be an effective content marketer, you have to create a [...]

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How to follow up after a trade show

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We’ve all done it. Been to a trade show, collected leads, then let them sit in a corner, or in a file – never to be contacted again. If that is the case, why go to the trade show? I’ve heard excuses like “But, we have to be seen there. Our company needs to be [...]

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What makes an email marketing campaign effective?

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If done correctly, email marketing is by far the most cost effective means of marketing to your potential customers. Broadcast email can be used to reinforce your brand, build customer relationships, and build your customer’s knowledge about your products and services. The following points can help ensure that your email marketing campaign is as effective [...]

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Need ideas for your corporate blog?

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This classic M.C. Escher drawing may leave you scratching your head. The idea of writing a company blog post on how to find topics for company blog posts may seem a bit circular, too!  Nevertheless, generating timely, relevant content for post after post can be a daunting prospect. Hopefully the following suggestions will prevent this [...]

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