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What’s the PURPOSE of Your Content?

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As a content creator, it helps to have a distinct goal or series of goals that will help drive your online presence.  Here are some ways in which you can help drive your content, including an overview of developing your content for your customer’s life cycle, creating content that acquires customers, creating content that converts […]

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Inbound Marketing: The Butterfly Strategy

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What’s the best way to catch a butterfly? You could go out in a field with a net, run wildly after a lot of prospects, and hope that you’ll be able to chase one of them down. (This strategy is just like traditional outbound marketing – make lots of cold calls, advertise obsessively in print […]

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